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Promote Your Website

The Facts
• 91% of internet users worldwide use search engines to find the sites they want 1
• Search engine listings have now become the number one way to generate traffic on websites 2
• More than 725 million searches are conducted online every day 3

Search Engine Optimisation (SEO) is the practice of creating or modifying a web site so that it can be properly read and indexed by search engines. 'True' Search Engines, such as Google or Yahoo! send computer programs known as "spiders" or "robots" to scan your website. An optimiser's task is to understand how to present these spiders with the information they are looking for in order for the search engines to determine the value of your web site.

Search engine optimisation success is largely dependant upon the keywords required. Please contact one of our sales staff for our unique approach to this.

So what makes my site more searchable?

Only intelligent keyword choices, well written source code and relevant content presented clearly to both the user and search engine alike will achieve good, long term results.

Search Engines' ever-changing rules

Each year we witness major changes instigated by search engines to ensure both commercial prosperity for them, and quality of results for the user. Google 'cleaned up' its listings several times to ensure only relevant sites are listed, and rejected sites using trick optimisation methods. Yahoo! acquired several new search technology companies and launched a new spider and paid inclusion method. MSN launched a spider program as part of its move to dominate the search market.

In October 2004 we witnessed Google double the amount of files it spidered. With 8 Billion plus web pages held in its database, you would think that your website is just a drop in the ocean; but its not!

What can Just Search do for me?

We understand that changes will always be a feature in the world of search engines.

Several years of research have gone into feeding the knowledge that our team of programmers have, and we are constantly monitoring what gets results and what does not. Our aim is to get your website listed where you want it to be, so that you get the visitors that you need. As you are aware, it is all very well having a website with bells and whistles, but if you do not have the visitors, you have nothing. We work in partnership with all of our clients to ensure that our performance is exactly what they expect.

Announce and Promote your web site

1. Use META tags.

Most search engine will look inside META tags in your web page. Here is the example of how to use <META> tags.

<meta name="description" content="How to promote your web site.">
<meta name="keywords" content="announcing web site, web submission, web promote, internet promotions, submit">

These META tags should be put in <HEAD></HEAD>. In "description", put the brief description of your page. In "keywords", list the keywords that you think your visitors will find your site by typing those keywords. You can separate each keywords or description by using comma (,) as shown above.

2. Page Title

Infoseek will use your title as the priority in their search process. Name your title carefully. Try thinking about what keywords your visitors will type to find your page. Yahoo also uses page title and the description that you submit to search.

3. Contents of your page.

Some search engines such as Excite will not read META tag but it will look at the content of your site. If you use image map, please make sure that you also have words as an alternative.

4. Don't repeat the same keywords more than 5 times in META tag.

Lycos, will ban your page (by placing it down the list or not listing it) if they find that you are repeating words to improve the ranking.

5. Make sure that there are keywords in 3 places.

Yeah! Make sure that there are keywords in 3 places: META tags, page title, and contents of your page.

  1. How will you generate demand for your product or service?
  2. Will you be carrying out any email marketing?
  3. Through which other media will you advertise your business?
  4. Will you be adding your web address  to adverts in those other media?