Essential design trends

Essential design trends

That’s the theme this month. This collection of trends focuses on adding emphasis to the design with specific detailing from italics to split screens to stark, minimalist backgrounds paired with a trick or two.

Here’s what’s trending in design this month:

1. Split Screens

Split screen design was something that started gaining traction in mid-2016 and now it is a big deal. Browse through collections of website design and split screen outlines are everywhere.

What’s nice is how quickly the style has evolved. Early split screen designs featured mostly symmetrical designs with a yin and yang style aesthetic. The new split screens have a more “anything goes” feel to them.

The three examples below show three very different ways to use the same trend.

  • Rency uses a split design to contain a loop video and the main navigation. The contrast between the white area and red is stark and forces the eye across the screen. It also ensures the user will find the navigation because it is the only element within the colored portion of the design.
  • GECN is a complex governmental site that uses a split screen to convey two different ideas with two links immediately in the design. While the split isn’t full-screen and contains a lot of text, this is a good alternative for a design with lots of calls to action, user bases or complicated content.
  • Bashful uses a concept similar to Rency but with a twist: The design features a full-screen video loop and half of it is covered with a tinted color box. All the clickable elements are inside the tinted area and the navigation menu is hidden in the top right corner of the video.

What each of the examples have in common is that the split screen design adds emphasis to the content. It helps drive the users to specific elements in the design through use of color and with actual or perceived movement, thanks to contrasting “screens.”

The best part of the newer split screen designs is that there’s an asymmetrical flow to them. Designers aren’t stuck in a yin and yang format and the result is much more interesting visual patterns.